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Webinar Getting Results from Business Development (Web Course)


The more senior your role in the firm, the greater the business development responsibilities. For those looking to take the step up to partnership, business development skills are likely to be a prerequisite. This two-part web course provides practical advice from two experienced strategists and business developers that will help you to enhance your skills and reap the benefits of effective business development.

In part one, Robin Dicks and Peter Scott look at how firms and individuals can effectively plan and execute marketing and business development activities. This part explores:

  • The role of client feedback
  • Building your profile and your firm’s profile in the market
  • The right approach to differentiate yourself and your firm
  • How fee earners, marketers and business development professionals can combine most effectively
  • Finding ‘your place’ in business development
  • Gaining a high share of work from intermediaries, professional introducers and ‘channels’

In part two, Peter and Robin explore the role and value of the ‘trusted adviser’, providing answers to questions including:

  • What is a trusted adviser?
  • How can you ensure you are perceived as a trusted adviser by your clients?
  • How can you determine your own ‘trustworthiness’?
  • How can you make your firm more competitive by being a trusted adviser to clients?

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2 hours


Robin DicksDetails
Peter ScottDetails

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Available until: Thu 06 Feb 2020



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