Social Media – Is it worth the professional risk? Webinar
There is no doubt that social media continues to be a powerful platform. As a result many firms, chambers, solicitors and barristers, utilise it for marketing and beyond.
The benefits of using social media, include greater influence and being champions for change, showcasing successes, responding to hot topics, and evidencing professional knowledge.
The challenges include misinterpretation, misunderstandings, the blurring of lines between professional and personal comments, speed of circulation, and a lack of control (of individuals). In serious cases certain posts can lead to loss of clients, reputation, livelihood, and even criminal prosecutions.