Digital media is not just maintaining a corporate website or even making products and services available but also setting up blogs, participating in forums and using Twitter, Facebook, LinkedIn and other sites.
This course gives an introduction and overview of the legal risks associated with all elements of digital and social media. It will be of interest to all commercial and corporate practitioners who do not deal with digital and social media law on a regular basis but need to have a working knowledge of it. It will also be useful to those joining the relevant department dealing with digital and social media law either in private practice or in-house.
Overview of social and digital media and key terminology
Identifying key areas of risk with social and digital media:
IP and online infringement
Privacy and confidentiality
Other content liability issues
Developing and drafting effective social media policies
Registration and user terms and condition of use
Data collection, processing and digital marketing
Key contracts with service providers
Website and web application design and development