Intellectual Property: Licensing and Exploiting IP
This course provides an introduction to the principles of optimising the commercial impact of Intellectual Property (IP). Key IP rights covered include: copyright, trade marks, design rights and database rights. It offers practical training, giving you the tools you need to understand the issues, benefits and costs associated with generating income from IP. The course is aimed at practitioners who already have a basic understanding of IP and want to further develop their knowledge with practical training to start building effective rights exploitation and management tool kits.
Topics include: the nature of IP; costs and benefits considerations; the opportunities of blended business models which combine charging for content whilst also making some content available for free; using licences to exploit IP; case studies and next steps for delegates.
The course will cover:
The key characteristics of different types of IP within the context of exploitation, specifically copyright, trade marks, design rights and the database right
How rights might be exploited, managed and protected
Dealing with infringements
The role of good rights management
The importance and procedures for achieving best copyright practice