Essential Business Development Skills (Web Course)
This new web course provides practical guidance and knowledge to help you build your skill in business development. It introduces the ‘AIDA’ (Attention, Interest, Desire, Action) model, which will help you to understand the psychology behind effective business development.
The course is in three parts, each of which includes a video and materials to download. There is a short quiz to test your knowledge, and a certificate of completion can be downloaded once the quiz has been passed.
Developing Excellence in Networking and Selling Skills: This session guides you in developing practical skills to communicate clearly, listen effectively and ‘sell’ in any context. These skills will help you to anticipate and manage client relationships, and build relationships and trust with prospects.
Developing a Consultative Style of Selling: This session introduces a selling model that can be followed so that an in depth understanding of clients’ needs is fully demonstrated and that the offer made covers all the identified and agreed needs.
Effective Pitching Through Developing Professional Presentation Skills: This session shows you how to deliver client pitches/beauty parades and other formal client meetings. It illustrates the importance of preparation as well as how the meeting/pitch should be conducted. It provides you with the basic principles to help you to speak publicly and deliver presentations with confidence and authority.