Legal Training and CPD Courses for Lawyers
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Course Social Media: Intellectual Property, Advertising and Consumer Rights

Overviewnew


This half-day course looks in detail at four key legal issues relating to social media: copyright, brand protection, advertising and consumer rights.

It will be useful for lawyers in private practice advising clients, as well as for in-house lawyers in companies that make extensive use of social media. A basic knowledge of legal issues relating to social and social media will be assumed.

Topics covered include:

Copyright

  • Are posts and tweets literary works and copyrightable?
  • Copyright infringement risk from image use and re-use
  • Creative commons

Brand protection

  • Protection mechanisms
  • Enforcing trademark rights

Advertising and consumer rights

  • Targeted marketing through online data aggregation
  • Comparative advertising, brand denigration and trademark usage
  • How CAP Codes and PECR apply to social media
  • Where do social media transactions take place for legal purposes?
  • The Consumer Rights Act and the online world

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Details


Type
Course
Level
Advanced
CPD
3 hours
SRA

Fees


£112.50
Package Price
Click here for details

£255.00
Non Member

(Excluding VAT)

Speakers


Steve KuncewiczDetails

Brochure


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