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This course provides an introduction to the principles of optimising the commercial impact of Intellectual Property (IP). Key topics discussed will include: copyright, design rights, database rights and trade marks. It offers practical training, giving participants the tools they need to understand the issues, benefits and costs associated with generating income from IP. The course is aimed at practitioners who already have a basic understanding of IP and want to further develop their knowledge by offering practical training to start building effective rights exploitation and management tool kits. Topics include: the nature of IP; costs and benefits considerations; the opportunities of blended business models which combine charging for content whilst also making some content available for free; using licences to exploit IP; case studies and next steps for delegates. The course will cover:
£210.00Package PriceClick here for details
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Tue 18 Jun 2019
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