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Brand value is at the heart of every retail business, no matter what or how it sells. The importance of creating and protecting a strong and identifiable brand in a competitive market and difficult economic conditions is paramount and can be key to the survival of smaller or start-up businesses. As markets become increasingly international, retailers face the additional challenges of protecting their brands across jurisdictions and ensuring consistency.
This conference, which is chaired by IP guru and blogmeister Jeremy Phillips, examines key issues surrounding the creation, use and protection of brands in the retail sector. It will be valuable for lawyers advising both start up and established retailers of all types and sizes from online boutiques to major high street names.
Topics covered include:
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£270.00Package PriceClick here for details
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