This course will equip lawyers with a range of strategic and tactical business development activities which they should undertake whether working with commercial or private clients. The course starts by considering the strategic firm-wide issues, considers the various tactical marketing tools and progresses onto selling to new clients and developing more business from existing clients and referrers.
Get ready
Set goals
Understand the changing market
Discover new client needs
Analyse your clients and work
Select a strategy
Develop a niche practice
Take action
Identify targets
Raise your profile
Use social media
Generate leads
Make contact
Produce results
Develop a sales process
Convert enquiries and interest
Build relationships and referrals
CLT Member Fee £210.00
Non Member Fee £420.00
Kim Tasso BA, DipM, MBA is an independent strategic marketing consultant, specialising in the professional services sector, with over 30 years experience. Qualified in psychology, management, marketing, coach/mentoring and NLP, Kim started her career in sales and marketing positions. She then worked in-house in a senior business development role at Nabarro Solicitors before establishing Practical Marketing Consultancy.
