CLT
  Developing a Privately Funded Family Practice
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  • * Advanced
As Legal Aid rates are cut yet again, many firms are increasingly looking to the private sector for family work. This course takes you step-by-step through the planning, marketing and people issues that your firm must address to break into and develop this market through a careful analysis of the market’s needs (and your firm’s ability to meet them profitably) and the development of a plan to guide you and your team as they set about repositioning your firm and generating new income streams.

Planning

  • * Where are you now? - Analysing the market
  • Changing legal market, families and changing needs
  • Current family clients, work, operations and profitability
  • What do you want to achieve? - Setting objectives
  • Identifying your target markets
People and Products

  • * Skills and service audit – Human resource issues
  • Commodity, premium or specialist products?
  • Looking after and learning from existing clients
Promotion

  • * Repositioning your firm
  • Key strategies – direct or indirect channels?
  • Generating awareness
  • Collaboration
  • Using new channels
  • The web – sites, portals and on-line advertising
  • Social media (LinkedIn, Facebook, Twitter etc)
Winning new business

  • * Managing and converting enquiries
  • Effective selling
Relationships

  • * Existing client management
  • Nurturing referrers and intermediaries
Progress

  • * Developing your plan and budget
  • Measuring performance
  • Management Information Systems
  • Partner/lawyer personal marketing plans

Kim Tasso BA, DipM, MBA is an independent strategic marketing consultant, specialising in the professional services sector, with over 30 years experience. Qualified in psychology, management, marketing, coach/mentoring and NLP, Kim started her career in sales and marketing positions. She then worked in-house in a senior business development role at Nabarro Solicitors before establishing Practical Marketing Consultancy.
Fees (ex VAT)

CLT Member Fee
£210.00 for one person

Non Member Fee £420.00 for one person
Locations & Dates
23/02/2012 - Manchester (09:30 am - 05:00 pm) Speaker & Venue Details BOOK >>
10/05/2012 - London (09:30 am - 05:00 pm) Speaker & Venue Details BOOK >>
15/05/2012 - Nottingham (09:30 am - 05:00 pm) Speaker & Venue Details BOOK >>
22/05/2012 - Leeds (09:30 am - 05:00 pm) Speaker & Venue Details BOOK >>
13/09/2012 - London (09:30 am - 05:00 pm) Speaker & Venue Details BOOK >>
18/09/2012 - Manchester (09:30 am - 05:00 pm) Speaker & Venue Details BOOK >>