- Intermediate * 6 hours CPD
Against the background of the Legal Services Act, and the likelihood of great change in the competitive environment, this course provides an overview of how to develop and implement a marketing strategy to maximise the potential of residential conveyancing work in your firm.
Key areas covered are:
- The market and opportunity for residential conveyancing
- Positioning your practice in the changing market - the options available
- Your changing clients - structuring your service to meet their needs
- Pricing and creating value
- Maximising business from quotations
- HIPS - threats and opportunities
- Maximising the potential of your website
- Referral sources - building relevant and successful business relationships
- Marketing communication - advertising, marketing literature, P.R. and more
- Creating a departmental marketing plan – making it happen